DCSF: Customer Voice Research - Aspirations and the Children and Young People Segmentation Research Information
| Description | This research explored, by segment, the aspirations of young people and how they are developed, influenced, shared and communicated Twelve one and a quarter hour friendship paired in depth interviews were held with children and young people aged between 11 and 17 (Yr 6 to Yr 12). Six of the interviews were with boys and six with girls. | |
| Download Formats | LINK | Explain formats | |
| Reference ID | DCSF-RR150 | |
| Coverage Country | England | |
| Date Released | 27 August 2009 | |
| Type | Research Report | |
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