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Mindset Profiles: Segmenting decision-makers at 14 & 16  Research Information

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Reference IDRW67
Coverage Country England
Date Released29 June 2006
DescriptionAt points throughout their educational career, young people make choices which have a significant bearing on their own future lives and, by extension, on the future of the UK economy. This research aims to provide a pragmatic, research-based model of the diversity of young peoples mindsets. In previous work for the Learning and Skills Council, SHM has identified important mindset differences in young people in response to specific problems of engagement, retention or achievement. In this project, we have conducted exploratory research to build on insights from earlier work and develop a general segmentation by mindset of young people making decisions about educational options.
TypeResearch Report

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