Connexions branding

Maintaining a strong, and consistent, visual identity by the correct use of branding helps to ensure that Connexions is instantly recognisable as a source of reliable, tailor-made information, advice and guidance.

Branding includes such elements as standard colours and fonts, and the correct positioning of logos and images in each type of printed or online communication medium.

To support partners in the production of Connexions-related communications and resources, and to ensure that the Connexions brand is used according to the DCSF's expectations, a comprehensive set of branding guidance and documents are available below, including guidelines which provide flexibility for local needs.

The Connexions service specifications for LAs include:

LAs must ensure services are presented through the Connexions brand.

Please note: many of the files below are available in zipped format. Instructions on how to use zipped folders are available at the bottom of this page.

Guidance

Connexions branding guidance (May 2007)

Office templates

Connexions branding office templates

National and regional logos

National logo

National logo with strapline 'Let's talk about you'

National logo with strapline 'The best start in life for every young person'

Regional logo

Logo endorsements

National logo endorsement with strapline 'In partnership'

National logo endorsement with strapline 'Working in partnership with'

National logo endorsement with strapline 'Working with'

Regional logo endorsement with strapline 'Working in'

Regional logo endorsement with strapline 'In partnership'

Regional logo endorsement with strapline 'Working with'

Connexions Direct (CXD)

CXD branding guidelines: Mouse (regular)

CXD branding guidelines: Mouse (reversed)

CXD branding guidelines: Phone (regular)

CXD branding guidelines: Phone (reversed)

CXD branding guidelines: Mobile (regular)

CXD Branding Guidelines: Mobile (reversed)

Other files

Connexions Branding: Logos for office use

Connexions Branding: Regional stationery

Connexions: National stationery

Connexions Branding: Literature examples

Connexions Branding: Web template

Opening zipped files

Windows XP

If you're using Windows XP, then your operating system has built-in support for zipped files

Double-click the archive icon and it will open a folder. Then you can drag the files you want into another folder.

Right-click the archive icon and select "Extract All" and Windows will prompt you through the process.

Warning: Windows will let you open documents that are inside a zipped archive. This is great if you just want to see what the document is. But beware that if you change the document and then want to save it, windows defaults to a temporary folder that you have trouble finding if you are not watching carefully. It is best not to work from inside a zipped archive.

Mac

Simply double-click the icon. The Finder will create a new folder with the same name as the archive file and decompress all the files from the archive in that folder.

Download the contents of this page: doc as a Word Document

Last updated on 23/04/2009

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